FUFA Tv continues to grow in leaps and bounds barely a year after its arrival. With the main target set at professionalisation of sport industry through television, the progress is this far positive.
On Tuesday, another milestone was realised with FUFA Tv officially launched on Digital Satellite Television (DStv), a Sub-Saharan African direct broadcast satellite service provider owned by MultiChoice.
The launch hosted by FUFA Communications Director Ahmed Hussein live in the FUFA Tv studios was conducted by FUFA Media Services CEO Shawn Mubiru, Head of Marketing at Multichoice-Uganda Lois Kwikiriza and Multichoice-Uganda PR and Marketing Manager, Jinaldi Jamugisa.
Mubiru indicated that the move to have FUFA Tv on DSTV will help in driving the agenda of commercialization of football and entire sport at large.
“This is the moment that we have been waiting for. We saw the gap and decided to position ourselves for the benefit of sports, athletes and the entire fraternity,” Mubiru cited.
This is a good opportunity for Ugandan football and entire sport industry to venture into aspects of professionalisation and commercialisation. Television dictates business in sport industry and we will make sure that clubs generate more income.” Mubiru added.
“We are very excited at Multichoice-Uganda to have yet another powerful Ugandan brand on our platform. DStv has different packages and I’m glad to inform our esteemed customers that FUFA Tv will be available across all bouquets.
We are committed towards pushing local content and we promise to drive traffic to FUFA Tv.” Lois said.
Jamugisha further asserted the motive to promote local content ranging from music, movies and now sports.
“We have a hyper local strategy to ensure that our customers get as many options as possible. For example during the FIFA World Cup, we introduced commentary in Luganda and the feedback was positive. With FUFA Tv on board, we are going a notch higher of introducing a local channel that brings Ugandan football closer to Ugandans.”
FUFA Tv will be available on Channel 381 on DStv across all bouquets.
